Streamline Madness! A Gallery of Automotive Aerodynamics in Print Ads

Automotive Aerodynamics

1932 Rockne

Instead of fumbling with task of explaining the concept of aerodynamics myself, I will simply lift some copy from the Porsche 924 ad seen below. Per Porsche:

Air resists the movement of a vehicle passing through it. Resistance increases with the square of the vehicle’s speed: twice the speed produces 4 times the resistance. The engine power required to overcome this drag increases with the cube of the vehicle’s speed: twice the speed requires 8 times higher power. Thus, even a small reduction in drag can result in a large increase in fuel economy. Dr. Ferdinand Porsche was among the first to reduce drag through body design. The Porsche 924 benefits from 70 years of Porsche aerodynamic development. It’s drag coefficient is a low .36. And it requires only 15 hp to cruise at 55 mph.

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Two observations about the Porsche text. First, it’s clear Porsche copywriters don’t like commas. Second, this blurb ignores the 1921 Rumpler Tropfenwagen—a vehicle largely understood to be the first intentionally aerodynamic car. And, it boasted a better coefficient of drag than the 924. You can read all about the Tropfenwagen here.

1921 Rumpler Tropfenwagen

The 1921 Rumpler Tropfenwagen is generally understood to be the first intentionally aerodynamic automobile.

Looking back, it’s clear that long before carmakers were making effective use of aerodynamic design, they were laying claim to having harnessed the virtues of low-drag silhouettes. For your consideration, we have amassed a gallery of classic ads, each of which touts the benefits of streamlining and aero design in some fashion. Check them out, and let us know which is your favorite. For the record, the Tatra ad—which is an ad, not a brochure—is absolutely my favorite.

More classic ads

1930 Tatra

1930 Tatra Ad, Tatra 77

1930 Tatra Ad

The Cars of Metropolis

1932 Rockne

1932 Rockne Ad

1932 Rockne Ad

Market Crash Madness! A Gallery of Depression-Era Car Ads

1934 Chrysler Airflow

1934 Chrysler

1934 Chrysler Airflow Ad

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1934 Kestrel

1934 Kestrel Ad

1934 Kestrel Ad

Eclectic Collectibles: 2018 Mecum Chicago Auction Gallery

1934 Hupmobile

1934 Hupmobile Ad

1934 Hupmobile Ad

Photo Feature: 1933 Hupmobile K-321 Convertible Coupe

1935 LaSalle

1935 LaSalle Ad

1935 LaSalle Ad

Designer Madness! Fashion in Classic Car Ads

1949 Nash

1949 Nash Ad, Nash Airflyte

1949 Nash Ad

Plaster Master: Salvaging a Nash Styling Model

1952 Willys

1952 Willys Ad

1952 Willys Ad

Photo Feature: 1941 Willys 441 Station Wagon

1956 Plymouth

1956 Plymouth Ad

1956 Plymouth Ad

Photo Feature: 1960 Plymouth Fury Hardtop Coupe

1968 Chevrolet

1968 Chevrolet Ad

1968 Chevrolet Camaro and Corvette Ad

1976 Plymouth

1976 Plymouth Arrow Ad

1976 Plymouth Arrow Ad

Forgotten Functionality: Recalling the 1994 Eagle Summit Wagon, Mitsubishi Expo, and Plymouth Colt Vista

1978 Toyota

1978 Toyota Celica Ad

1978 Toyota Celica Ad

Aichi Madness! 10 Classic Toyota Ads

1980 Porsche

1980 Porsche 924 Ad

1980 Porsche 924 Ad

Review Flashback! 1973 Porsche 911

1981 Buick

1981 Buick Regal Ad

1981 Buick Regal Ad

Cheap Wheels: 1979 Buick LeSabre Palm Beach

1981 Buick

1981 Buick Regal Ad, Concorde

1981 Buick Regal Ad

Dynaflow Madness! A Gallery Of Classic Buick Ads

1983 Pontiac

1983 Pontiac Firebird Trans Am Ad

1983 Pontiac Firebird Trans Am Ad

5 Most-Powerful American Cars of 1980

1983 Mercury

1983 Mercury Cougar Ad

1983 Mercury Cougar Ad

What Was the Mercury Cougar Bostonian Edition?

1984 Audi

1984 Audi 5000 Ad

1984 Audi 5000 Ad

Gallery: Cool Cars at Fun Places

1985 Ford

1985 Ford Thunderbird Ad

1985 Ford Thunderbird Ad

Review Flashback! 1984 Ford Thunderbird Turbo Coupe

1986 Ford

1986 Ford Aerostar Ad

1986 Ford Aerostar Ad

Click below for enlarged images

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Listen to the very entertaining Consumer Guide Car Stuff Podcast

Automotive Aerodynamics Gallery

Four-Door Madness! A Gallery of 1988 Sedan Ads

A Gallery of 1988 Sedan Ads

1988 Pontiac Bonneville SSE

By 1988, light-duty trucks—a category which includes pickups, minivans, and SUVs—accounted for roughly one third of new-vehicle sales. At the time, the popularity of trucks seemed scandalous to many in the automotive media, most whom wagged a stern figure at automakers, warning that a sudden surge in the price of gas would leave dealers with lots full of unsellable product.

And while a brief spike in gas prices around the turn of the 21st Century did, briefly, suppress the public’s interest in SUVs and crossovers, three decades later “trucks” are selling better than ever. In fact, during the first two months of the COVID-19 shutdown, crossover sales accounted for as much as 80 percent of what sales there were during that time.

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Let’s return to 1988 and spend a little time with the sedans of the day. Collected here for you are 16 vintage print ads and one pretty entertaining TV commercial. If you remember spending time in one of these cars, tell us about it. The place to leave comments is down below.

More classic car ads

A Gallery of 1988 Sedan Ads

Alfa Romeo Milano

1988 Alfa Romeo Milano Ad

1988 Alfa Romeo Milano Ad

More Alfa Romeo news and reviews

Acura Legend

1988 Acura Legend Ad

1988 Acura Legend Ad

Acura: The Racing in its Blood

Audi 80

1988 Audi 80 Ad

1988 Audi 80 Ad

Office Faux Pas: Pinstriping an Audi

Buick Park Avenue

1988 Buick Park Avenue Ad

1988 Buick Park Avenue Ad

The Buicks of 1986

Chevrolet Corsica

1988 Chevrolet Corsica Ad

1988 Chevrolet Corsica Ad

Future Collectibles: 2014-2016 Chevrolet SS

Chrysler New Yorker

1988 Cheysler New Yorker Landau.Ad

1988 Chrysler New Yorker Landau.Ad

The “Big” Chryslers of 1990

Dodge Colt

1988 Dodge Colt Ad

1988 Dodge Colt Ad

Forgotten Functionality: Recalling the 1994 Eagle Summit Wagon, Mitsubishi Expo, and Plymouth Colt Vista

Dodge Dynasty

1988 Dodge Dynasty Ad

1988 Dodge Dynasty Ad

Fratzog Madness! 10 Classic Dodge Ads

Ford Taurus

1988 Ford Taurus Ad

1988 Ford Taurus Ad (Canada)

Future Shock: 1985 Ford LTD vs. 1986 Ford Taurus

Honda Accord

1988 Honda Accord LX Ad

1988 Honda Accord LX Ad

Review Flashback! 1982 Honda Accord

Jaguar XJ6

1988 Jaguar XJ6 Ad

1988 Jaguar XJ6 Ad

Consumer Guide Picks the 15 Best-Looking Cars of All Time*

Mercury Sable

1988 Mercury Sable Ad

1988 Mercury Sable Ad

Forgotten Concept: Mercury Meta One

Pontiac Bonneville

1988 POntiac Bonneville SSE Ad

1988 Pontiac Bonneville SSE Ad

Poncho Madness! 10 Classic Pontiac Ads

Renault Medallion

1988 Renault Medallion Ad

1988 Renault Medallion Ad

Unsettling Transition: The 1988 Eagle Lineup

Toyota Cressida

1988 Toyota Cressida Ad

1988 Toyota Cressida Ad

Review Flashback! 1980 Toyota Cressida Wagon

Volvo 740

1988 Sedan Ads

1988 Volvo 740 Ad

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Check out the Consumer Guide Car Stuff Podcast

1988 Sedan Ads

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