Review Flashback: Luxury Sedans of 1973 (Comparison Test)

All things are relative. While no one would expect any of the vehicles featured below to shine in terms of braking performance, the Editors of Consumer Guide called out the Chrysler Imperial for its dubious stopping ability. And that’s just one of the many insights buried in the test report below.

Luxury Sedans of 1973

Consumer Guide: ’73 Auto Test

This comparison test appeared in the Consumer Guide: ’73 Auto Test magazine, which hit newsstands in June of that year. Featured below are:

  • Cadillac Sedan de Ville
  • Chrysler Imperial LeBaron
  • Lincoln Continental
  • Mercedes-Benz 300 SEL

Of these, the Mercedes is sort of the odd man out. The 300 SEL evaluated here was considerably smaller, lighter, and vastly more expensive than the other vehicles reviewed. That said, the Benz justified its staggering price with a first-place finish in the comparison, earning praise for its impressive ride and handling, among other things. It did not score well for power, however. Even though the 300 SEL boasted the most horsepower of the four cars tested, it provided the least amount of torque… and be it 1973 or 2021, Americans like their torque.

If you recall having spent time with one or more of these rolling tributes to vehicular indulgence, tell us about it. The place to leave comments is down below.

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Luxury Sedans of 1973

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Luxury Sedans of 1973 - Prices

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The Luxury Sedans of 1973 Gallery

(Click below for enlarged images)

Review Flashback! The Premium Coupes of 1988

Streamline Madness! A Gallery of Automotive Aerodynamics in Print Ads

Automotive Aerodynamics

1932 Rockne

Instead of fumbling with task of explaining the concept of aerodynamics myself, I will simply lift some copy from the Porsche 924 ad seen below. Per Porsche:

Air resists the movement of a vehicle passing through it. Resistance increases with the square of the vehicle’s speed: twice the speed produces 4 times the resistance. The engine power required to overcome this drag increases with the cube of the vehicle’s speed: twice the speed requires 8 times higher power. Thus, even a small reduction in drag can result in a large increase in fuel economy. Dr. Ferdinand Porsche was among the first to reduce drag through body design. The Porsche 924 benefits from 70 years of Porsche aerodynamic development. It’s drag coefficient is a low .36. And it requires only 15 hp to cruise at 55 mph.

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Two observations about the Porsche text. First, it’s clear Porsche copywriters don’t like commas. Second, this blurb ignores the 1921 Rumpler Tropfenwagen—a vehicle largely understood to be the first intentionally aerodynamic car. And, it boasted a better coefficient of drag than the 924. You can read all about the Tropfenwagen here.

1921 Rumpler Tropfenwagen

The 1921 Rumpler Tropfenwagen is generally understood to be the first intentionally aerodynamic automobile.

Looking back, it’s clear that long before carmakers were making effective use of aerodynamic design, they were laying claim to having harnessed the virtues of low-drag silhouettes. For your consideration, we have amassed a gallery of classic ads, each of which touts the benefits of streamlining and aero design in some fashion. Check them out, and let us know which is your favorite. For the record, the Tatra ad—which is an ad, not a brochure—is absolutely my favorite.

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1930 Tatra

1930 Tatra Ad, Tatra 77

1930 Tatra Ad

The Cars of Metropolis

1932 Rockne

1932 Rockne Ad

1932 Rockne Ad

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1934 Chrysler Airflow

1934 Chrysler

1934 Chrysler Airflow Ad

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1934 Kestrel

1934 Kestrel Ad

1934 Kestrel Ad

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1934 Hupmobile

1934 Hupmobile Ad

1934 Hupmobile Ad

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1935 LaSalle

1935 LaSalle Ad

1935 LaSalle Ad

Designer Madness! Fashion in Classic Car Ads

1949 Nash

1949 Nash Ad, Nash Airflyte

1949 Nash Ad

Plaster Master: Salvaging a Nash Styling Model

1952 Willys

1952 Willys Ad

1952 Willys Ad

Photo Feature: 1941 Willys 441 Station Wagon

1956 Plymouth

1956 Plymouth Ad

1956 Plymouth Ad

Photo Feature: 1960 Plymouth Fury Hardtop Coupe

1968 Chevrolet

1968 Chevrolet Ad

1968 Chevrolet Camaro and Corvette Ad

1976 Plymouth

1976 Plymouth Arrow Ad

1976 Plymouth Arrow Ad

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1978 Toyota

1978 Toyota Celica Ad

1978 Toyota Celica Ad

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1980 Porsche

1980 Porsche 924 Ad

1980 Porsche 924 Ad

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1981 Buick

1981 Buick Regal Ad

1981 Buick Regal Ad

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1981 Buick

1981 Buick Regal Ad, Concorde

1981 Buick Regal Ad

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1983 Pontiac

1983 Pontiac Firebird Trans Am Ad

1983 Pontiac Firebird Trans Am Ad

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1983 Mercury

1983 Mercury Cougar Ad

1983 Mercury Cougar Ad

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1984 Audi

1984 Audi 5000 Ad

1984 Audi 5000 Ad

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1985 Ford

1985 Ford Thunderbird Ad

1985 Ford Thunderbird Ad

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1986 Ford

1986 Ford Aerostar Ad

1986 Ford Aerostar Ad

Click below for enlarged images

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Automotive Aerodynamics Gallery

Stop-and-Go Madness! A Gallery of Classic Car Ads Featuring Brakes

 Car Ads Featuring Brakes

1986 Chevrolet Corvette

In terms of general statistical sexiness, brake performance has long taken a backseat to acceleration. Horsepower numbers are fun, 0-60-mph and quarter-mile times are fun. But braking? Most car guys know that reaching 60 mph from a stop in less than 6 seconds is an impressive feat. How many folks, I wonder, know what a decent time would be for coming to a complete stop from 60 mph?

It’s said that safety sells, but when it comes to classic car ads, the emphasis was always on power. Nonetheless, we did manage to find a number of great print ads extolling the virtues of superior braking performance.

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Note that a few of the ads shared below are not for cars, but for suppliers and insurance firms. Seems that selling safety can be a complicated business.

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1934 Studebaker

1934 Studebaker Ad

1934 Studebaker Ad

10-Gallon-Hat Madness! A Gallery of Cowboys in Classic Car Ads

1935 Plymouth

1935 Plymouth ad

1935 Plymouth ad

Designer Madness! Fashion in Classic Car Ads

1951 Chrysler Corporation

1951 Chrysler Corporation Ad

1951 Chrysler Corporation Ad

Woodie Madness! Classic Ads Featuring Small Wood Sided Wagons

1951 Dow Chemicals

1951 Dow Chemicals Ad

1951 Dow Chemicals Ad

National-Pastime Madness! A Gallery of Baseball-Themed Auto Ads

1953 Bendix-Westinghouse

1953 Bendix-Westinghouse Ad

1953 Bendix-Westinghouse Ad

Thanksgiving Madness! A Gallery of Autumn-Themed Auto Ads

1958 Buick

1958 Buick Ad

1958 Buick Ad

Cocktail Madness! A Gallery of Cars in Liquor Ads

1961 Liberty Mutual

1961 Liberty Mutual Ad

1961 Liberty Mutual Ad

Nicotine Madness! A Gallery of Cars in Cigarette Ads

1965 Chevrolet Corvette

1965 Chevrolet Corvette Ad

1965 Chevrolet Corvette Ad

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1975 Subaru

1975 Subaru Ad

1975 Subaru Ad

Dead-Brand Madness! 10 Classic Edsel Ads

1976 Delco Moraine

Delco Moraine Ad/1976 Cadillac Eldorado

Delco Moraine Ad/1976 Cadillac Eldorado

Soccer Mom Madness! 10 Classic Minivan Ads

1986 Chevrolet Corvette

1986 Chevrolet Corvette Ad

1986 Chevrolet Corvette Ad

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1987 Ford F-150

1987 Ford F-150 Ad

1987 Ford F-150 Ad

Canine Madness: 10 Classic Car Ads Featuring Dogs

1987 Pontiac 6000

1987 Pontiac 6000 Ad

1987 Pontiac 6000 Ad

Emerald Madness! 10 Classic Ads Featuring Green Cars

2009 Nissan Titan

2009 Nissan Titan Ad

2009 Nissan Titan Ad

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Car Ads Featuring Brakes Gallery

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Car Ads Featuring Brakes

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Four-Door Madness! A Gallery of 1988 Sedan Ads

A Gallery of 1988 Sedan Ads

1988 Pontiac Bonneville SSE

By 1988, light-duty trucks—a category which includes pickups, minivans, and SUVs—accounted for roughly one third of new-vehicle sales. At the time, the popularity of trucks seemed scandalous to many in the automotive media, most whom wagged a stern figure at automakers, warning that a sudden surge in the price of gas would leave dealers with lots full of unsellable product.

And while a brief spike in gas prices around the turn of the 21st Century did, briefly, suppress the public’s interest in SUVs and crossovers, three decades later “trucks” are selling better than ever. In fact, during the first two months of the COVID-19 shutdown, crossover sales accounted for as much as 80 percent of what sales there were during that time.

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Let’s return to 1988 and spend a little time with the sedans of the day. Collected here for you are 16 vintage print ads and one pretty entertaining TV commercial. If you remember spending time in one of these cars, tell us about it. The place to leave comments is down below.

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Alfa Romeo Milano

1988 Alfa Romeo Milano Ad

1988 Alfa Romeo Milano Ad

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Acura Legend

1988 Acura Legend Ad

1988 Acura Legend Ad

Acura: The Racing in its Blood

Audi 80

1988 Audi 80 Ad

1988 Audi 80 Ad

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Buick Park Avenue

1988 Buick Park Avenue Ad

1988 Buick Park Avenue Ad

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Chevrolet Corsica

1988 Chevrolet Corsica Ad

1988 Chevrolet Corsica Ad

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Chrysler New Yorker

1988 Cheysler New Yorker Landau.Ad

1988 Chrysler New Yorker Landau.Ad

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Dodge Colt

1988 Dodge Colt Ad

1988 Dodge Colt Ad

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Dodge Dynasty

1988 Dodge Dynasty Ad

1988 Dodge Dynasty Ad

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Ford Taurus

1988 Ford Taurus Ad

1988 Ford Taurus Ad (Canada)

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Honda Accord

1988 Honda Accord LX Ad

1988 Honda Accord LX Ad

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Jaguar XJ6

1988 Jaguar XJ6 Ad

1988 Jaguar XJ6 Ad

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Mercury Sable

1988 Mercury Sable Ad

1988 Mercury Sable Ad

Forgotten Concept: Mercury Meta One

Pontiac Bonneville

1988 POntiac Bonneville SSE Ad

1988 Pontiac Bonneville SSE Ad

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Renault Medallion

1988 Renault Medallion Ad

1988 Renault Medallion Ad

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Toyota Cressida

1988 Toyota Cressida Ad

1988 Toyota Cressida Ad

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Volvo 740

1988 Sedan Ads

1988 Volvo 740 Ad

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1988 Sedan Ads

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