Forgotten Concept: Volvo VESC

Volvo VESC

Volvo VESC Concept

Forgotten Concepts, Forgotten Concepts

This is an installment in a series of posts looking back on show cars that we feel deserved a little more attention than they got. If you have a suggestion for a Forgotten Concept topic, please shoot us a line or leave a comment below.

Volvo VESC Concept

First Shown: 1972 Geneva Motor Show

Description: Advanced safety-feature test mule

Sales Pitch: “Demonstrating Volvo’s leadership in this important area (safety).”

More Forgotten Concepts

Volvo VESC

Volvo VESC Concept

Details:

First shown at the 1972 Geneva Motor Show, the Volvo Experimental Safety Car (VESC) was a rolling testbed for a number of cutting-edge occupant-protection features. Among them:

  • Front and rear impact-absorbing bumpers
  • Front and rear energy-absorbing crush zones
  • Front-impact energy absorbing system which directed the engine under the cabin in the event of a collision
  • Side-impact beams
  • Four-wheel antilock disc brakes
  • Backup warning system
  • Front and rear airbags
  • Padded front seat backs
  • Door-anchored three-point front seatbelts
  • Rear-view camera

In the name of reduced engine emissions, the VESC was equipped with a fuel-injected engine and a catalytic converter, the latter to reduce NOx emissions.

Designed for surviving a frontal impact at speeds up to 80 kph (50 mph), the VESC was considerably larger than the production Volvo models of the day, but it was predictive of the 200 Series coupes, sedans, and wagons that would be introduced in Europe for the 1974 model year.

Forgotten Concept: Porsche C88

Volvo VESC

Volvo VESC Concept

CG Says:

Most impressive, perhaps, is that virtually every safety feature incorporated into the VESC way back in 1972 is now standard on every mainstream new car and truck. One of the features, side-impact-protection, wasn’t required by law in the U.S. until the 1994 model year–talk about your long-range planning.

I sort of miss the days of when Volvo took a style-be-damned attitude toward design, focusing instead on safety and space utilization. Seems the only feature from the VESC that never saw service in a production vehicle is the huge front-seatback cushions, and that’s probably a good thing.

Halifax: Volvo’s Forgotten North American Factory

Volvo VESC Concept

Volvo VESC Concept

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Concept Car Gallery

(Click below for enlarged images)

Volvo VESC

Forgotten Concept: Karmann SUC

Volvo VESC

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Stop-and-Go Madness! A Gallery of Classic Car Ads Featuring Brakes

 Car Ads Featuring Brakes

1986 Chevrolet Corvette

In terms of general statistical sexiness, brake performance has long taken a backseat to acceleration. Horsepower numbers are fun, 0-60-mph and quarter-mile times are fun. But braking? Most car guys know that reaching 60 mph from a stop in less than 6 seconds is an impressive feat. How many folks, I wonder, know what a decent time would be for coming to a complete stop from 60 mph?

It’s said that safety sells, but when it comes to classic car ads, the emphasis was always on power. Nonetheless, we did manage to find a number of great print ads extolling the virtues of superior braking performance.

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Note that a few of the ads shared below are not for cars, but for suppliers and insurance firms. Seems that selling safety can be a complicated business.

More classic car ads

1934 Studebaker

1934 Studebaker Ad

1934 Studebaker Ad

10-Gallon-Hat Madness! A Gallery of Cowboys in Classic Car Ads

1935 Plymouth

1935 Plymouth ad

1935 Plymouth ad

Designer Madness! Fashion in Classic Car Ads

1951 Chrysler Corporation

1951 Chrysler Corporation Ad

1951 Chrysler Corporation Ad

Woodie Madness! Classic Ads Featuring Small Wood Sided Wagons

1951 Dow Chemicals

1951 Dow Chemicals Ad

1951 Dow Chemicals Ad

National-Pastime Madness! A Gallery of Baseball-Themed Auto Ads

1953 Bendix-Westinghouse

1953 Bendix-Westinghouse Ad

1953 Bendix-Westinghouse Ad

Thanksgiving Madness! A Gallery of Autumn-Themed Auto Ads

1958 Buick

1958 Buick Ad

1958 Buick Ad

Cocktail Madness! A Gallery of Cars in Liquor Ads

1961 Liberty Mutual

1961 Liberty Mutual Ad

1961 Liberty Mutual Ad

Nicotine Madness! A Gallery of Cars in Cigarette Ads

1965 Chevrolet Corvette

1965 Chevrolet Corvette Ad

1965 Chevrolet Corvette Ad

Grabowsky Madness! 10 Classic GMC Ads

1975 Subaru

1975 Subaru Ad

1975 Subaru Ad

Dead-Brand Madness! 10 Classic Edsel Ads

1976 Delco Moraine

Delco Moraine Ad/1976 Cadillac Eldorado

Delco Moraine Ad/1976 Cadillac Eldorado

Soccer Mom Madness! 10 Classic Minivan Ads

1986 Chevrolet Corvette

1986 Chevrolet Corvette Ad

1986 Chevrolet Corvette Ad

Urgent-Care Madness! 15 Classic Ambulance Ads

1987 Ford F-150

1987 Ford F-150 Ad

1987 Ford F-150 Ad

Canine Madness: 10 Classic Car Ads Featuring Dogs

1987 Pontiac 6000

1987 Pontiac 6000 Ad

1987 Pontiac 6000 Ad

Emerald Madness! 10 Classic Ads Featuring Green Cars

2009 Nissan Titan

2009 Nissan Titan Ad

2009 Nissan Titan Ad

Click below for enlarged images.

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Car Ads Featuring Brakes Gallery

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Car Ads Featuring Brakes

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