Toyota Priuses Head-to-Head: Prime vs AWD-e

Prime vs AWD-e

2021 Toyota Prius Prime Limited (left) vs 2021 Toyota Prius XLE AWD-e

With hybrid vehicles of all sorts now commonplace in the American new-vehicle market, the Toyota Prius doesn’t get the respect (or sales numbers) it once did. These days, most major manufacturers offer numerous hybrids, plug-in hybrids, or both—and increasingly, these hybrids are versions of regular-line vehicles, not stand-alone, hybrid-only models. The majority are also SUVs—the type of everyday family vehicle American buyers are choosing in greater numbers than 4-door sedans of any stripe.

Still, the Prius has a lot to offer, in addition to the obvious benefits of its standout fuel economy. Considering its compact-car footprint, it provides respectable room for adults in both the front and rear seats, and its hatchback-sedan layout improves its cargo-hauling versatility over a traditional 4-door sedan. In any of its forms, the Prius is no performance machine. The suspension and steering are set up for everyday commuting, not enthusiastic cornering. Acceleration is a bit tepid compared to the average new vehicle, particularly in highway driving. But as an around-town commuter, it keeps up with the flow of traffic just fine—thanks in part to the immediate response of its electric motor(s).

And, the Prius comes in multiple flavors that make it more attractive to buyers with specific wants and needs. The current generation of the Prius debuted for 2016, and the Prius Prime plug-in-hybrid version was added for 2017. All-wheel-drive Prius “AWD-e” models followed for 2019.

The larger battery in Prius Prime models enables them to offer an estimated 25 miles of pure-electric driving—enough range for gas-free daily commuting for many Americans. And when its plug-in battery charge is used up, the Prime simply switches to normal gas/electric-hybrid operation like other Priuses. So, long road trips are no problem—no range anxiety or concerns about finding a charging station.

The Prius AWD-e models add an electric motor to power the rear wheels, to deliver improved traction in slippery and/or snowy conditions—just the ticket for eco-conscious buyers in cold-weather or high-altitude climes. The motor always powers the rear wheels when accelerating from a stop up to 6 mph, then disengages unless wheel slip is detected, in which case it powers them up to 43 mph. This allows for a “boost” at launch while shutting off the motor when it’s not needed in order to improve fuel economy.

We tested both a Prius Prime Limited and a Prius XLE AWD-e and decided to line them up head-to-head to see how they compare. Check out our pics below, as well as our observed fuel economy, optional-equipment lists, and report-card info on our two test cars.

You’ll pay more, of course, for the added functionality of either the powertrain or the plug-in-hybrid powertrains—and the latter commands the larger price premium.  Our Prime test vehicle was about $3600 more than our AWD-e tester, but most of that gap is attributed to the up-level equipment of the Prime’s top-line Limited trim (a trim level that the AWD-e does not offer). Though the equipment levels don’t line up exactly, the base-price gap drops to about $1100 when comparing the Prime and AWD-e LE models (the base trim level for both) and just $425 when comparing XLE models.

Test Drive: 2020 Toyota Prius Limited

Prime vs AWD-e

Prius vs. Prius

Prius vs. Prius

Prius vs. Prius

The Prius Prime gets a slightly more aggressive look via quad LED headlights and a blacked-out, inset front-fascia design.

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Prius vs. Prius

The Prius Prime’s rear end styling is a bit swoopier as well. It’s highlighted by an unusual compound-curve rear window (which thankfully doesn’t affect the view astern) and a sleek-looking full-width taillight arrangement.

Quick Spin: 2020 Toyota Corolla Hybrid LE

Prius vs. Prius

Both the Prime and regular Prius models have an unusual vertical “mini-window” beneath the main rear window. This provides a bit of extra rear visibility, but the large crossbar splitting the view can be disorienting.

First Spin: 2021 Toyota Camry

Prius vs. Prius

Not much different here, in terms of visuals or horsepower. Both the Prime and the AWD-e have the same 121-hp 4-cylinder hybrid powertrain, but the Prime feels a bit zippier overall.

Test Drive: 2021 Toyota Venza XLE

Prius vs. Prius

A vertically oriented 11.6-inch touchscreen is standard equipment on Prius Prime XLE and Limited models, but it’s unavailable on the Prius AWD-e. The plus-size screen is able to display multiple readouts—such as the navigation-system map and hybrid power-flow readings—at the same time, a nice feature.

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Prius vs. Prius

Here’s a subtle but significant downside to the Prius Prime—in order provide space for the larger battery pack, the Prime’s rear cargo floor is raised by a couple inches over the non-plug-in Prius versions. That doesn’t sound like a lot, but it reduces the Prime’s cargo capacity more than you might think—there’s 19.8 cubic feet of room behind the rear seats, compared to 27.4 cubic feet in the AWD-e (which offers the same cargo capacity as the front-wheel-drive Prius). That can be the difference between a large box or other cargo item fitting, or not fitting.

Test Drive: 2021 Mini Cooper SE Countryman ALL4 PHEV


2021 Toyota Prius Prime Limited

Prius Prime

2021 Toyota Prius Prime Limited in Blue Magnetism

Class: Compact Car

Miles driven: 229

Fuel used: 2.3 gallons

CG Report Card
Room and Comfort B-
Power and Performance C+
Fit and Finish B+
Fuel Economy A+
Value A-
Report-card grades are derived from a consensus of test-driver evaluations. All grades are versus other vehicles in the same class. Value grade is for specific trim level evaluated, and may not reflect Consumer Guide’s impressions of the entire model lineup.
Big & Tall Comfort
Big Guy B-
Tall Guy B
Big & Tall comfort ratings are for front seats only. “Big” rating based on male tester weighing approximately 350 pounds, “Tall” rating based on 6’6″-tall male tester.
Drivetrain
Engine Specs 121-hp 1.8-liter
Engine Type 4-cylinder plug-in hybrid
Transmission CVT automatic
Drive Wheels front

Real-world fuel economy: 99.5 mpg

Driving mix: 70% city, 30% highway

EPA-estimated fuel economy: 54 mpg/133 MPGe (both in combined city/hwy driving)

Fuel type: Regular gas

Base price: $34,000 (not including $995 destination charge)

Options on test vehicle: Carpet mat package ($259), door edge guards ($125), rear bumper applique ($79), illuminated door sills ($299)

Price as tested: $35,757

Quick Hits

The great: Outstanding fuel economy with pure-electric capability on short trips

The good: Around-town throttle response, ride quality, cargo space and versatility, relatively affordable pricing

The not so good: Not all drivers like unconventional control layout, limited highway-speed merging and passing power, larger battery compromises cargo-hauling capacity

More Prius price and availability information


2021 Toyota Prius XLE AWD-e

Prius AWD-e

2021 Toyota Prius XLE AWD-e in Magnetic Gray Metallic

Class: Compact Car

Miles driven: 442

Fuel used: 8.8 gallons

CG Report Card
Room and Comfort B-
Power and Performance C+
Fit and Finish B
Fuel Economy A+
Value A-
Report-card grades are derived from a consensus of test-driver evaluations. All grades are versus other vehicles in the same class. Value grade is for specific trim level evaluated, and may not reflect Consumer Guide’s impressions of the entire model lineup.
Big & Tall Comfort
Big Guy B-
Tall Guy B
Big & Tall comfort ratings are for front seats only. “Big” rating based on male tester weighing approximately 350 pounds, “Tall” rating based on 6’6″-tall male tester.
Drivetrain
Engine Specs 121-hp 1.8-liter
Engine Type 4-cylinder hybrid
Transmission CVT automatic
Drive Wheels AWD

Real-world fuel economy: 50.2 mpg

Driving mix: 55% city, 45% highway

EPA-estimated fuel economy: 51/47/49 (mpg city, highway, combined)

Fuel type: Regular gas

Base price: $29,575 (not including $995 destination charge)

Options on test vehicle: Advanced Technology Package ($800), carpet floor mats/carpet cargo mat ($259), door edge guards ($125), rear bumper applique ($69), cargo net ($49), illuminated door sills ($299)

Price as tested: $32,171

Quick Hits

The great: Outstanding fuel economy with all-weather traction of all-wheel drive

The good: Around-town throttle response, ride quality, cargo space and versatility

The not so good: Not all drivers like unconventional control layout, limited highway-speed merging and passing power


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2021 Prime vs AWD-e Gallery

(Click below for enlarged images)

Prime vs AWD-e

5 Ways Hybrids are Different

Prime vs AWD-e

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First Look: 2021 Toyota Venza

2021 Toyota Venza

2021 Toyota Venza

With its new midsize crossover scheduled to arrive in showrooms in a couple months or so, and the 2020 New York Auto Show currently postponed from its original April date to the end of August, Toyota shifted plans and revealed its all-new 2021 Venza SUV via a “Spring New Product Showcase” online broadcast today.

2021 Toyota Venza

If the Venza name sounds familiar, it should. The moniker was previously applied to a midsize crossover that Toyota sold in the U.S. for model years 2009 through 2015. That Venza was a bit more carlike than the crossover revealed today, but still along the lines of 5-passenger crossover rivals such as the Ford Edge and Nissan Murano.

2021 Toyota Venza

2021 Toyota Venza

The 2021 Venza presents more like a conventional crossover, and will slot in Toyota’s SUV lineup between the compact RAV4 (which was redesigned for 2019) and Highlander 3-row midsize SUV (which was redesigned for 2020). At 186.6 inches in overall length, the Venza is about 5 inches longer than the RAV4, and 8 inches shorter than the Highlander. The Venza’s 105.9 wheelbase is the same as the RAV4.

Design-wise, the Venza is less utilitarian-looking than the RAV4, employing a more sweeping, aerodynamic silhouette than its smaller sibling.

Test Drive: 2019 Toyota RAV4 Adventure

2021 Toyota Venza

2021 Toyota Venza

Venza will be offered in LE, XLE, and topline Limited Trim levels. A 12.3-inch touchscreen is the central focal point in XLE and Limited cabins, and the infotainment system is Amazon Alexa, Apple CarPlay, and Android Auto compatible. A 10-inch head-up display is also available.

All Venzas come standard with Toyota’s Safety Sense 2.0 suite of safety and driver-assistance features, which includes a pre-collision system with low-light pedestrian and bicycle detection, adaptive cruise control, lane-departure warning with lane-keep assist, automatic high-beam headlamps, and road-sign assist.

First Spin: 2020 Toyota Highlander

2021 Toyota Venza

Every 2021 Venza will be equipped with all-wheel drive and a hybrid powertrain.

Venza will differ from every other U.S.-maker crossover in that it will be available only as a hybrid and only with all-wheel drive. The powertrain is a 2.5-liter 4-cylinder engine mated to three electric motors and a CVT automatic transmission; total system output is 219 horsepower. Official EPA fuel-economy numbers are not yet available, but Toyota expects Venza to achieve a fuel-economy rating of 40 mpg in combined city/highway driving.

2009 Toyota Venza

The Venza name was last applied to a midsize Toyota crossover sold in the U.S. between 2009 and 2015.

Like many Toyota models, Venza will be available with three drive modes: Normal, ECO, and Sport. Sport mode will sharpen throttle response, and selecting ECO mode will tune the throttle and climate-control system for optimal fuel efficiency.

A novel available feature is Toyota’s new Star Gaze fixed-glass panoramic roof. The roof uses electrochromic technology to switch from transparent to frosted mode at the push of a button; the frosted mode diffuses direct sunlight, but still brightens the cabin.

The revived Venza joins a host of recently introduced 5-passenger crossovers designed to slot in brand lineups between existing compact and “large midsize” models. That list includes the Chevrolet Blazer (new for 2019), Honda Passport (2019), and Volkswagen Atlas Cross Sport (2020).

Toyota hasn’t yet announced pricing, but expect Venza to split the difference between the RAV4 and Highlander, with a small premium for the standard hybrid drivetrain. We expect the 2021 Toyota Venza to start around $30,000 in LE trim, and a well-equipped Limited to go for around $43,000. The Venza is slated to arrive in showrooms this summer.

Test Drive: 2019 Honda Passport Elite

Star Gaze sunroof

Available Star Gaze fixed panoramic roof shifts from transparent mode (left) to “frosted” setting at the push of a button.

CG Says:

As we move into the “post-sedan” era, it makes sense that automakers are slotting more crossovers into their product lineups. Toyota’s crossover-SUV menu now includes the subcompact C-HR, compact RAV4, 5-passenger midsize Venza, and 3-row midsize Highlander. Plus, a crossover that will slot between the C-HR and RAV4 is said to be in the works.

As the base-price gap between the RAV4 and Highlander is almost $10,000, there is plenty of market space for the Venza, though we don’t expect it to sell nearly as well as the RAV4 and Highlander. For comparison, Chevrolet’s new Blazer accounted for a respectable 60,000 sales in 2019. Solid as that figure is, it is well below the same-year output of Chevy’s 3-row midsize Traverse (150,000), and considerably below the compact Chevy Equinox (350,000).

We expect the Venza to play a similar role in Toyota showrooms. Think of the Venza as sort of a high-volume niche vehicle, and you get the idea.

Test Drive: 2019 Chevrolet Blazer Premier

2021 Toyota Venza

2021 Toyota Venza

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