Forgotten Concept: Volvo VESC

Volvo VESC

Volvo VESC Concept

Forgotten Concepts, Forgotten Concepts

This is an installment in a series of posts looking back on show cars that we feel deserved a little more attention than they got. If you have a suggestion for a Forgotten Concept topic, please shoot us a line or leave a comment below.

Volvo VESC Concept

First Shown: 1972 Geneva Motor Show

Description: Advanced safety-feature test mule

Sales Pitch: “Demonstrating Volvo’s leadership in this important area (safety).”

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Volvo VESC

Volvo VESC Concept

Details:

First shown at the 1972 Geneva Motor Show, the Volvo Experimental Safety Car (VESC) was a rolling testbed for a number of cutting-edge occupant-protection features. Among them:

  • Front and rear impact-absorbing bumpers
  • Front and rear energy-absorbing crush zones
  • Front-impact energy absorbing system which directed the engine under the cabin in the event of a collision
  • Side-impact beams
  • Four-wheel antilock disc brakes
  • Backup warning system
  • Front and rear airbags
  • Padded front seat backs
  • Door-anchored three-point front seatbelts
  • Rear-view camera

In the name of reduced engine emissions, the VESC was equipped with a fuel-injected engine and a catalytic converter, the latter to reduce NOx emissions.

Designed for surviving a frontal impact at speeds up to 80 kph (50 mph), the VESC was considerably larger than the production Volvo models of the day, but it was predictive of the 200 Series coupes, sedans, and wagons that would be introduced in Europe for the 1974 model year.

Forgotten Concept: Porsche C88

Volvo VESC

Volvo VESC Concept

CG Says:

Most impressive, perhaps, is that virtually every safety feature incorporated into the VESC way back in 1972 is now standard on every mainstream new car and truck. One of the features, side-impact-protection, wasn’t required by law in the U.S. until the 1994 model year–talk about your long-range planning.

I sort of miss the days of when Volvo took a style-be-damned attitude toward design, focusing instead on safety and space utilization. Seems the only feature from the VESC that never saw service in a production vehicle is the huge front-seatback cushions, and that’s probably a good thing.

Halifax: Volvo’s Forgotten North American Factory

Volvo VESC Concept

Volvo VESC Concept

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Concept Car Gallery

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Volvo VESC

Forgotten Concept: Karmann SUC

Volvo VESC

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Photo Feature: 1941 Dodge WC-18 Ambulance

1941 Dodge WC-18 Ambulance

1941 Dodge WC-18 Ambulance

Note: The following story was excerpted from the August 2012 issue of Collectible Automobile magazine

Of the many things Chrysler Corporation manufactured for American and Allied military services during World War II, perhaps the ones most likely to be still seen today are four-wheel-drive trucks produced by Dodge. They were manufactured in an array of body types for myriad battlefield tasks, and military-vehicle collectors still covet and preserve examples that have survived the ravages of war and time.

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Dodge had been a steady supplier of trucks to the U.S. Army throughout the Thirties, especially after it developed a transfer case that could be shifted in or out of four-wheel drive via a convenient in-cab control lever. With war clouds darkening by the end of the decade, the army wanted to expand both the numbers and types of trucks at its disposal. Dodge was approached to apply its 434 experience to a new line of “light-duty” vehicles. Thus, between 1940 and 1945, the division turned out almost 340,000 of these ½- and ¾-ton trucks in five series. Body styles eventually included pickups, panels, a “carryall” wagon, open-cab weapons carriers, command reconnaissance units, emergency repair, telephone installation, ambulances—even an antitank gun carriage.

1941 Dodge WC-18 Ambulance, T202

1941 Dodge WC-18 Ambulance

The first of these light-duty military trucks corresponded to the 1940 Dodge VC civilian-market ½-tons. Built under engineering code T202, they came with essentially stock front sheetmetal and cab designs behind a heavy grille guard. Similarly, their 116-inch wheelbase and 201-cubic-inch L-head six-cylinder engine were standard VC fare, and even the unsynchronized four-speed transmission specified for the military trucks was an option for retail-market vehicles. Fewer than 5000 Dodge VC military trucks were made, but manufacture of the successor WC series—from which our featured vehicle springs—would increase exponentially.

Quick Look: 2000 AM General Hummer

1941 Dodge WC-18 Ambulance

1941 Dodge WC-18 Ambulance

Production of WC trucks began in September 1940. This time, the military versions were substantially changed from their civilian compatriots. While the stock cab, which had been new for 1939, was retained, it was strengthened. The bulbous stock fenders and sheetmetal ahead of the cowl were replaced by flatter, simpler, and stronger military-specification bodywork—indeed, the fenders were now little more than broad steel mudflaps. The former free-standing brush guard was incorporated into the front-end design, essentially becoming the radiator grille.

Photo Feature: 1950 Mack A20 Tow Truck

1941 Dodge WC-18 Ambulance

1941 Dodge WC-18 Ambulance

Coded T207 at the start of production, the new trucks adopted the 217.8-inch L-head six that was standard in civilian-market ¾- and one-ton Dodge models. The full-floating rear axle was beefed up, too. In mid 1941, a T211 series with larger rear brakes started coming off the assembly lines. Very late in its run, the T211 switched to a 230.2-cube “flathead” six. This engine would be continued in the T215, the last iteration of the WC ½-ton military truck, which was built into June 1942. By then the much-improved ¾-ton Dodge WC had already embarked on a production run that would last more than three years and top 250,000 copies. (This was the vehicle that would inspire the postwar 434 Power Wagon pickup.)

Among the new body types that came in with the ½-ton WC series was an ambulance. While other trucks of the line continued on the 116-inch wheelbase, the ambulance had a 123-inch stretch. Built to T207 specifications, it was model WC-9; the T211 version was WC-18; and the T215 type was designated WC-27. Of the 6422 ½-ton military ambulances Dodge built, just 1555 were WC-18s like the one seen here.

Photo Feature: 1948 GMC ACR 723 Tractor

1941 Dodge WC-18 Ambulance

1941 Dodge WC-18 Ambulance

John Hamann, of Bloomington, Illinois, has owned this restored example since 2008. He reports that he’s only the second private owner of the vehicle; the previous holder purchased it as government surplus in 1955. According to the truck’s build card, it was manufactured on September 13, 1941, with a body supplied by Wayne—famous as a maker of bus bodies—from Richmond, Indiana. It could transport up to four patients on litters or as many as seven seated personnel.

Power comes from a 217.8 six good for 85 horsepower at 3000 rpm. A single-speed transfer case links the front and rear hypoid drive axles. Five-hole Budd wheels are shod with 7.50×16 tires. Other equipment includes a heater and specialized “blackout” lighting for when use of regular headlights would be prohibited. Hamann says the blue registration numbers on the hood and rear doors were a specification that was used until 1942; numbers on the bumpers identify the vehicle as ambulance number 2 assigned to the 22nd Station Hospital, 25th Infantry Division at Schofield Barracks, Hickam Field, Hawaii.

Photo Feature: 1933 Dodge HC Station Wagon

1941 Dodge WC-18 Ambulance

1941 Dodge WC-18 Ambulance

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1941 Dodge WC-18 Ambulance Gallery

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Photo Feature: 1955 Studebaker E7 Pickup Truck

Photo Feature: 1960 Edsel Ranger

1960 Edsel Ranger

1960 Edsel Ranger

by Don Sikora II

Note: The following story was excerpted from the April 2011 issue of Collectible Automobile magazine

Introduced by the Ford Motor Company in September 1957, Edsel was Ford’s attempt to capture a larger portion of the medium-price new-car market. But by the start of the 1960 model year, the brand was on very shaky ground.

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1960 Edsel Ranger Two-Door Sedan

1960 Edsel Ranger

1960 Edsel Ranger

As the medium-price market developed in the years between the world wars, Ford really didn’t do anything to address this growing—and profitable—part of the business. The 1939 Mercury was the company’s first medium-price offering, but it had to compete with Pontiac, Oldsmobile, and Buick from General Motors; Dodge, DeSoto, and Chrysler from Chrysler; and a collection of strong independents including Nash and Hudson.

Ford executives recognized the importance of this market soon after the end of World War II. Still, serious strategic planning didn’t begin until the Fifties.

Carefully orchestrated leaks and media speculation preceded the introduction of FoMoCo’s new medium-price car, the 1958 Edsel. Despite the planning and hoopla, the Edsel faced major problems even before it ever went on sale.

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1960 Edsel Ranger

1960 Edsel Ranger

The new car found itself caught up in a perfect storm of brutal office politics, a dramatic sales downturn in the medium-price field, and the worst economic conditions since the end of World War II. With sales failing to live up to expectations from the start, and powerful opponents in company management, Edsel quickly lost support inside of Ford, even before New Year’s Day 1958. It was branded a loser, but no matter how good or bad the ’58 Edsel truly was, it probably never really had a chance to succeed.

Edsel offerings were dramatically scaled back for 1959, and by 1960, the Edsel was little more than a badge-engineered Ford. Introduced on October 15, 1959, the ’60 Edsel arrived in one series, Ranger. Body styles included two- and four-door sedans and hardtops, a convertible, and six- and nine-passenger Villager station wagons.

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1960 Edsel Ranger

1960 Edsel Ranger

Unique sheetmetal was at a minimum, with the hood and the small sections of the rear fenders next to the decklid being the differences. Edsel’s signature central vertical grille was jettisoned, and the new front end looked quite similar to a 1959 Pontiac. At the rear, vertical taillamps set the car apart from the ’60 Ford with its horizontal lenses.

Dealer and customer response was tepid, allowing the company to officially throw in the towel on Edsel a little more than a month after the 1960 model’s introduction. Production ended by November 30, 1959, and totaled a mere 2846 units.

The featured car is owned by Judy Doster of Abilene, Texas. The two-door sedan was the price leader of the line at $2643 to start, and the second-most popular 1960 Edsel with a run of 777 units.

A 292-cubic inch “Ranger V8 was standard, but this car has the 223-inch “Econ-O-Six,” a $83.70 credit option. It’s joined to an extra-cost automatic transmission.

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1960 Edsel Ranger

1960 Edsel Ranger

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1960 Edsel Ranger Two-Door Sedan Gallery

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Review Flashback: Luxury Sedans of 1973 (Comparison Test)

All things are relative. While no one would expect any of the vehicles featured below to shine in terms of braking performance, the Editors of Consumer Guide called out the Chrysler Imperial for its dubious stopping ability. And that’s just one of the many insights buried in the test report below.

Luxury Sedans of 1973

Consumer Guide: ’73 Auto Test

This comparison test appeared in the Consumer Guide: ’73 Auto Test magazine, which hit newsstands in June of that year. Featured below are:

  • Cadillac Sedan de Ville
  • Chrysler Imperial LeBaron
  • Lincoln Continental
  • Mercedes-Benz 300 SEL

Of these, the Mercedes is sort of the odd man out. The 300 SEL evaluated here was considerably smaller, lighter, and vastly more expensive than the other vehicles reviewed. That said, the Benz justified its staggering price with a first-place finish in the comparison, earning praise for its impressive ride and handling, among other things. It did not score well for power, however. Even though the 300 SEL boasted the most horsepower of the four cars tested, it provided the least amount of torque… and be it 1973 or 2021, Americans like their torque.

If you recall having spent time with one or more of these rolling tributes to vehicular indulgence, tell us about it. The place to leave comments is down below.

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Luxury Sedans of 1973

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Luxury Sedans of 1973 - Prices

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Luxury Sedans of 1973 - Prices

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Luxury Sedans of 1973 - Prices

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The Luxury Sedans of 1973 Gallery

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Review Flashback! The Premium Coupes of 1988

Forgotten Concept: Chevrolet Blazer XT-1

Chevrolet Blazer XT-1

Chevrolet Blazer XT-1 Concept

Forgotten Concepts, Forgotten Concepts

This is an installment in a series of posts looking back on show cars that we feel deserved a little more attention than they got. If you have a suggestion for a Forgotten Concept topic, please shoot us a line or leave a comment below.

Chevrolet Blazer XT-1 Concept

First Seen: 1987 Chicago Auto Show

Description: Van-bodied SUV

Sales Pitch: “Technological tour de force”

More Forgotten Concepts

Chevrolet Blazer XT-1 Concept

Chevrolet Blazer XT-1 Concept

Details:

First seen at the 1987 Chicago Auto Show, the Chevrolet Blazer XT-1 Concept combined innovative packaging with high-tech, off-road-oriented drivetrain technology. The XT-1 was powered by a fuel-injected 4.3-liter V6 that made 202 horsepower and was mated to an electronically controlled 4-speed automatic transmission. The 4WD systems included three electronically controlled differentials capable of transferring as much as 80 percent of the available torque to the axle with the most traction. The XT-1 also featuring 4-wheel steering, which gave it a claimed turning radius of just 14 feet.

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The concept featured a glass roof and rear hatch, and digital “Future Vision” instrument panel with an airplane-style steering yoke. The rear cargo area featured removable integrated storage modules, the contents of which could also be accessed while secured in the cargo hold. A product of General Motors’ Advanced Vehicle Engineering Team, the XT-1 was never seriously considered for production.

Forgotten Concept: Plymouth XP-VIP

Chevrolet Blazer XT-1 Concept

Chevrolet Blazer XT-1 Concept

CG Says:

It’s easy to see how the XT-1 concept came by its functional shape. By the late Eighties, American car buyers were beginning to embrace SUVs as personal-use vehicles—the Chevrolet S10 Blazer and Jeep Cherokee were both quite popular—and the minivan segment was red hot. Designers could certainly do worse than attempting to combine the best attributes of both vehicle segments—in this case, space utilization and off-road capability.

The XT-1 is arguably predictive of the new-for-1995 Chevrolet Blazer, but it also reminds me of another vehicle, although a fictional one. If you’ve suffered through the Sylvester Stallone/Kurt Russell action-adventure buddy romp Tango and Cash, you may be reminded of that film’s single saving grace, a vehicle called the RV From Hell.

Cool Trucks From Bad Movies

Chevrolet Blazer XT-1 Concept

Chevrolet Blazer XT-1 Concept

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Chevrolet Blazer XT-1 Gallery

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Forgotten Concept: Ford SYNus

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Photo Feature: 1929 Cadillac Town Sedan

Town Sedan

1929 Cadillac Series 341B

by Leigh Dorrington

Note: The following story was excerpted from the April 2012 issue of Collectible Automobile magazine

Cadillac was due for a “quiet” year in 1929, considering the previous season had seen the arrival of all-new Series 341 cars. They came with attractive styling by Harley Earl, fresh off his success with the 1927 LaSalle; a new 90-bhp 341-cubic-inch version of Caddy’s established L-head V-8 engine; and a chassis with wheelbase stretched to 140 inches, a switch to torque-tube drive, and the adoption of 32-inch-diameter tires.

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Those core features were indeed carried into 1929, but Cadillac was still able to make some noise in the automotive field—ironically by quieting things down. The marque introduced the “Synchro-Mesh” transmission, which made it easier to shift into second or third gear without a gratingly audible clash of metal. Other improvements for ’29 included internal-expanding brakes at all four wheels (external-contracting bands had been used previously at the rear), double-acting Delco shock absorbers, safety glass, and an adjustable front seat on most models. Fender-top parking lights replaced cowl lamps.

1929 Cadillac Series 341B

1929 Cadillac Series 341B

The 1929 Series 341B came in 11 “standard” models with Fisher bodies, plus another dozen “Fleetwood Custom” styles. Among the former was the “Town Sedan” featured here, a close-coupled five-passenger four-door model with a shortened body that made room at the back for a large detachable trunk. 

For GREAT deals on a new or used Nissan check out Murray Chevrolet Winnipeg TODAY!

Photo Feature: 1949 Anglia Two-Door Sedan

1949 Anglia Two-Door Sedan

1949 Anglia Two-Door Sedan

Note: The following story was excerpted from the December 2016 issue of Collectible Automobile magazine

Collector cars can turn up in odd places. A 1925 Bugatti was found at the bottom of a Swiss lake. A 1957 Plymouth was buried in a time capsule in Oklahoma. The elements took their toll on both.

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Ford’s history in Great Britain dates to 1903 when a small batch of cars was imported from America. By 1911, Ford’s British operations were assembling the Model T locally, but the first cars specifically designed for the English market did not arrive until the Thirties. 

1949 Anglia Two-Door Sedan

1949 Anglia Two-Door Sedan

After World War II, Ford of Britain was able to restart civilian production by June 1945. Within a few years, some dealers in the United States were peddling a selection of British-built Ford products including Anglia and Prefect sedans and Thames light-duty trucks. 

The Anglia was based on the 7Y Eight model that went on sale in September 1937. The four-passenger car was 148.5 inches long end to end and rode a 90-inch wheelbase. Available only as a two-door saloon (a sedan to Americans), the 7Y had fender-mounted headlamps, a center-hinged hood, and a rear-mounted spare tire. The engine was a 933cc/56.9-cubic-inch L-head four-cylinder rated at 23.4 horsepower. The chassis and driveline followed typical Ford design practices of the time with transverse-leaf springs front and rear, a three-speed manual transmission, torque-tube drive, and mechanical brakes. 

Photo Feature: 1930 Isotta Fraschini 8A Flying Star Roadster

1949 Anglia Two-Door Sedan

1949 Anglia Two-Door Sedan

In 1940, the car was renamed Anglia. At the same time, it received a nearly upright grille, a longer hood, and a built-in trunk. After the war, the car benefited from an upgraded electrical system, improved rust resistance, and larger brakes. A slightly revised grille appeared for 1948.

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1949 Anglia Turn Signal

1949 Anglia Two-Door Sedan

The Anglia received another facelift for 1949. The “new” look was heavily based on the front sheetmetal from the original 7Y Eight, but a body-color divider followed the centerline of the car and split the grille into two sections. Each narrow opening was filled with an insert. The minor restyling proved to be attractive and the car carried on virtually unchanged until a modern new Anglia appeared in fall 1953. At that point, the old Anglia was rechristened the Popular and remained in production for six more years. The low-price Popular was powered by an 1172cc/71.6-inch four, a 30.1-horse engine that had previously been fitted to the slightly larger Prefect and the export-model Anglia. 

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1949 Anglia Two-Door Sedan

1949 Anglia Two-Door Sedan

The pictured car is an export-version 1949 Anglia that has been owned since 1981 by Douglas and Marlene Munro of Kinmount, Ontario, Canada. The car was originally sold by the Ford dealership in Banff, Alberta, Canada, and remained in that town until 1979. When found, the Anglia had been sitting in the yard where it was parked in the early Fifties. It had only 13,164 miles on its odometer, and the Munros say the car required only minimal restoration to make it roadworthy. 

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1949 Anglia

1949 Anglia Two-Door Sedan

1949 Anglia Two-Door Sedan Gallery

1949 Anglia

Streamline Madness! A Gallery of Automotive Aerodynamics in Print Ads

Automotive Aerodynamics

1932 Rockne

Instead of fumbling with task of explaining the concept of aerodynamics myself, I will simply lift some copy from the Porsche 924 ad seen below. Per Porsche:

Air resists the movement of a vehicle passing through it. Resistance increases with the square of the vehicle’s speed: twice the speed produces 4 times the resistance. The engine power required to overcome this drag increases with the cube of the vehicle’s speed: twice the speed requires 8 times higher power. Thus, even a small reduction in drag can result in a large increase in fuel economy. Dr. Ferdinand Porsche was among the first to reduce drag through body design. The Porsche 924 benefits from 70 years of Porsche aerodynamic development. It’s drag coefficient is a low .36. And it requires only 15 hp to cruise at 55 mph.

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Two observations about the Porsche text. First, it’s clear Porsche copywriters don’t like commas. Second, this blurb ignores the 1921 Rumpler Tropfenwagen—a vehicle largely understood to be the first intentionally aerodynamic car. And, it boasted a better coefficient of drag than the 924. You can read all about the Tropfenwagen here.

1921 Rumpler Tropfenwagen

The 1921 Rumpler Tropfenwagen is generally understood to be the first intentionally aerodynamic automobile.

Looking back, it’s clear that long before carmakers were making effective use of aerodynamic design, they were laying claim to having harnessed the virtues of low-drag silhouettes. For your consideration, we have amassed a gallery of classic ads, each of which touts the benefits of streamlining and aero design in some fashion. Check them out, and let us know which is your favorite. For the record, the Tatra ad—which is an ad, not a brochure—is absolutely my favorite.

More classic ads

1930 Tatra

1930 Tatra Ad, Tatra 77

1930 Tatra Ad

The Cars of Metropolis

1932 Rockne

1932 Rockne Ad

1932 Rockne Ad

Market Crash Madness! A Gallery of Depression-Era Car Ads

1934 Chrysler Airflow

1934 Chrysler

1934 Chrysler Airflow Ad

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1934 Kestrel

1934 Kestrel Ad

1934 Kestrel Ad

Eclectic Collectibles: 2018 Mecum Chicago Auction Gallery

1934 Hupmobile

1934 Hupmobile Ad

1934 Hupmobile Ad

Photo Feature: 1933 Hupmobile K-321 Convertible Coupe

1935 LaSalle

1935 LaSalle Ad

1935 LaSalle Ad

Designer Madness! Fashion in Classic Car Ads

1949 Nash

1949 Nash Ad, Nash Airflyte

1949 Nash Ad

Plaster Master: Salvaging a Nash Styling Model

1952 Willys

1952 Willys Ad

1952 Willys Ad

Photo Feature: 1941 Willys 441 Station Wagon

1956 Plymouth

1956 Plymouth Ad

1956 Plymouth Ad

Photo Feature: 1960 Plymouth Fury Hardtop Coupe

1968 Chevrolet

1968 Chevrolet Ad

1968 Chevrolet Camaro and Corvette Ad

1976 Plymouth

1976 Plymouth Arrow Ad

1976 Plymouth Arrow Ad

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1978 Toyota

1978 Toyota Celica Ad

1978 Toyota Celica Ad

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1980 Porsche

1980 Porsche 924 Ad

1980 Porsche 924 Ad

Review Flashback! 1973 Porsche 911

1981 Buick

1981 Buick Regal Ad

1981 Buick Regal Ad

Cheap Wheels: 1979 Buick LeSabre Palm Beach

1981 Buick

1981 Buick Regal Ad, Concorde

1981 Buick Regal Ad

Dynaflow Madness! A Gallery Of Classic Buick Ads

1983 Pontiac

1983 Pontiac Firebird Trans Am Ad

1983 Pontiac Firebird Trans Am Ad

5 Most-Powerful American Cars of 1980

1983 Mercury

1983 Mercury Cougar Ad

1983 Mercury Cougar Ad

What Was the Mercury Cougar Bostonian Edition?

1984 Audi

1984 Audi 5000 Ad

1984 Audi 5000 Ad

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1985 Ford

1985 Ford Thunderbird Ad

1985 Ford Thunderbird Ad

Review Flashback! 1984 Ford Thunderbird Turbo Coupe

1986 Ford

1986 Ford Aerostar Ad

1986 Ford Aerostar Ad

Click below for enlarged images

Follow Tom on Twitter

Listen to the very entertaining Consumer Guide Car Stuff Podcast

Automotive Aerodynamics Gallery

What was the GMC Cannonball?

GMC Cannonball

1960 GMC DFRW 860 “Cannonball”

I’m not really into old commercial trucks. Not because old trucks aren’t cool, it’s just that the whole car thing fills my time pretty completely. I get the truck thing though, and certainly appreciate a vintage big rig whenever I come across one.

More articles on automotive design

And I came across one recently—well, a reference to one, actually–that piqued my interest. Buried in the lyrics of a Mark Knopfler song is a reference to the GMC “Cannonball.” The song, I Used to Could, appears on Knopfler’s 2012 album Privateering.

The lyrics:

I Used to Could

Mark Knopfler

Well, all down the 40 I never used to lift
Thirteen gears, double clutch shift
All those horses underneath the hood
I don’t do it no more but I used to could

GMC Cannonball going like a train
All down the 40 in the driving rain
All those horses underneath the hood
I don’t do it no more but I used to could

Well I don’t hang around ’cause it ain’t no good
Like the big bad wolf in the neighborhood
Chasin’ after Little Red Riding Hood
I don’t do it no more but I used to could

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Never having heard of the GMC Cannonball, I did a quick Google image search. Sure enough, the GMC cab-over-engine (COE) was real, and being stout, short, and rounded at the corners, it did indeed look something like a cannonball—or a bowling ball, or, well, something round.

Turns out, however, that the heavy-duty GMC, which was introduced late in 1949, was not named—or more correctly, nicknamed—for its beefy, round profile. Instead, it picked up its casual moniker for having appeared in a short-lived Canadian TV show.

Photo Feature: 1948 GMC ACR 723 Tractor

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The show–Cannonball–debuted in Canada in 1958, and featured Paul Birch as burly truck driver “Cannonball” Mike Malone. Malone and co-driver Jerry Austin (played by William Campbell), employees of the Toronto-based C&A Transport Co. Ltd., spent most of their work days in the cab of a 1954 GMC 950 COE. To keep the show interesting, Malone and Austin frequently volunteered to deliver rare, precious, and/or dangerous cargo, including radioactive material. Sadly, the show lasted for just one season, and those 39 episodes do not appear to be available on VHS, DVD, or Blu-ray.

Grabowsky Madness! 10 Classic GMC Ads

1953 GMC 450 COE

1953 GMC 450

As things go, it seems as if the Cannonball nickname has outlived most memories of the TV show, which is something of a shame. The show’s directors seemed to have gone to great lengths to feature the truck in as many scenes as possible, which is cool–the GMC Cannonball is a great-looking truck.

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As for Knopfler’s musical reference to the Cannonball, you have to appreciate the cross-cultural forces at work. In short, a British rocker wrote a song about an American truck which appeared briefly in a forgotten Canadian TV show. Pretty cool.

Click below for enlarged images

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GMC Cannonball Gallery

Stop-and-Go Madness! A Gallery of Classic Car Ads Featuring Brakes

 Car Ads Featuring Brakes

1986 Chevrolet Corvette

In terms of general statistical sexiness, brake performance has long taken a backseat to acceleration. Horsepower numbers are fun, 0-60-mph and quarter-mile times are fun. But braking? Most car guys know that reaching 60 mph from a stop in less than 6 seconds is an impressive feat. How many folks, I wonder, know what a decent time would be for coming to a complete stop from 60 mph?

It’s said that safety sells, but when it comes to classic car ads, the emphasis was always on power. Nonetheless, we did manage to find a number of great print ads extolling the virtues of superior braking performance.

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Note that a few of the ads shared below are not for cars, but for suppliers and insurance firms. Seems that selling safety can be a complicated business.

More classic car ads

1934 Studebaker

1934 Studebaker Ad

1934 Studebaker Ad

10-Gallon-Hat Madness! A Gallery of Cowboys in Classic Car Ads

1935 Plymouth

1935 Plymouth ad

1935 Plymouth ad

Designer Madness! Fashion in Classic Car Ads

1951 Chrysler Corporation

1951 Chrysler Corporation Ad

1951 Chrysler Corporation Ad

Woodie Madness! Classic Ads Featuring Small Wood Sided Wagons

1951 Dow Chemicals

1951 Dow Chemicals Ad

1951 Dow Chemicals Ad

National-Pastime Madness! A Gallery of Baseball-Themed Auto Ads

1953 Bendix-Westinghouse

1953 Bendix-Westinghouse Ad

1953 Bendix-Westinghouse Ad

Thanksgiving Madness! A Gallery of Autumn-Themed Auto Ads

1958 Buick

1958 Buick Ad

1958 Buick Ad

Cocktail Madness! A Gallery of Cars in Liquor Ads

1961 Liberty Mutual

1961 Liberty Mutual Ad

1961 Liberty Mutual Ad

Nicotine Madness! A Gallery of Cars in Cigarette Ads

1965 Chevrolet Corvette

1965 Chevrolet Corvette Ad

1965 Chevrolet Corvette Ad

Grabowsky Madness! 10 Classic GMC Ads

1975 Subaru

1975 Subaru Ad

1975 Subaru Ad

Dead-Brand Madness! 10 Classic Edsel Ads

1976 Delco Moraine

Delco Moraine Ad/1976 Cadillac Eldorado

Delco Moraine Ad/1976 Cadillac Eldorado

Soccer Mom Madness! 10 Classic Minivan Ads

1986 Chevrolet Corvette

1986 Chevrolet Corvette Ad

1986 Chevrolet Corvette Ad

Urgent-Care Madness! 15 Classic Ambulance Ads

1987 Ford F-150

1987 Ford F-150 Ad

1987 Ford F-150 Ad

Canine Madness: 10 Classic Car Ads Featuring Dogs

1987 Pontiac 6000

1987 Pontiac 6000 Ad

1987 Pontiac 6000 Ad

Emerald Madness! 10 Classic Ads Featuring Green Cars

2009 Nissan Titan

2009 Nissan Titan Ad

2009 Nissan Titan Ad

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Car Ads Featuring Brakes Gallery

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Car Ads Featuring Brakes

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